Marketing is that aspect of the business that you can never ignore. A wise entrepreneur will set aside a separate budget for the marketing alone. Now the audience is moving towards mobiles, tablets and computers. So you must promote your business or service online to take more advantages. Here is advantages of Digital Marketing over Traditional Marketing
1. Reduced Cost
While newspaper ads, television ads and other such media ads cost a lot. On the other hand advertising through the internet is quite affordable. Even school goers and young entrepreneurs can afford right out of some saved up money. This in turn help startups to start even at low investment..
2. Real Time Result
Digital Marketing has the capacity to give you quick results which traditional marketing doesn’t have. In traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to convert into sales.
You can see everything in real time dashboard including:
- Number of visitors.
- Geographical locations of visitors.
- Most active time of the day.
- Conversion rates.
- Bounce rates
With online ads, one has the power to choose to see an ad or not, participate in a social media discussion group or read or ignore a marketing email. But in traditional marketing usually advertisements featured goes ignored because people do not purchase a newspaper to look at the ads or watch a television to be interrupted by commercials. So, it is safe to say, traditional advertising mostly goes ignored.
4. Brand Development
In digital marketing you can own an entire website and showcase your ads or promote your brand whenever you want with the help of a social media page or your blog but in traditional marketing like a newspaper or magazine we have small space in a column. Hence with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.
5. Greater Exposure
Any traditional marketing channel weather it would be Television or Radio is limited to a certain locality but in digital marketing we can promote our brand in a larger area even worldwide.
6. Quicker Publicity
Very much due to the real time results of online marketing, you get instant publicity. If you don’t, you at least instantly know weather particular add is working or not?
7. Non interuptive
In online marketing or digital marketing we have power to skip the add but in traditional marketing we have to go through all the adds which usually irritates the audience.
9. Suitable for All
You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. Virtual expansion does not require large number of real people handling things. All the thing are managed by channel itself.
10. Easy Analytic
In digital marketing all the critical analytic are managed by channel itself. So, the user involvement is very less as compared to traditional marketing. This helps people using online marketing stay a big step ahead of people relying on traditional marketing.
11. Higher Engagement
With traditional marketing you need to wait out for the responses to come in before you can plan your next step, you cannot really interact with your target audience. This is a long and tedious process.
However, with digital marketing strategies, you can not only interact with your targeted audience in the real time, but also make prompt and fruitful steps based on their quick feedback. You can also engage your audience in chats and discussions for registering better brand presence and gain passive advice to improve your product or service.
Also Read: Why Website is Important for our Business.
I hope you have understood the advantages of Digital Marketing over Traditional Marketing.
For free Digital Marketing Consultation Please call (Arvind Pandey) +91 722 306 1806 Or Visit: Techhelper